JPC Update: Low Budget Digital Waiver and New National Cable Waiver

JPC Update: Low Budget Digital Waiver and New National Cable Waiver

We wanted to provide two important updates: 1) an extension and modification of the Low Budget Digital Waiver; and 2) a new National Cable Waiver.

• Low Budget Digital Waiver
  • The LBDW is extended through 3/31/23 with no changes.
  • Effective, 4/1/23 the Low Budget Digital Waiver will be modified to reflect the language of the new compensation structure and will be limited to “Traditional Digital” (in lieu of the prior Traditional Contract references to “Internet” and “New Media”).
  • The Waiver, as modified will be extended through December 31, 2023 for commercials produced for Traditional Digital.
• National Cable Waiver
  • Effective 1/1/2023 through 3/31/25
  • Provides reduced rates for use on smaller cable systems that exceed the subscriber count to be considered local cable.
  • Only available to signatory advertisers and signatory advertising agencies.
  • Applies to commercials transmitted on cable systems where the aggregate subscriber count of the cable system(s) on which the commercial is transmitted is between 1,000,001 and 2,000,000 subscribers for basic service.
  • Use rates for such commercials shall be:
    1. 4-weeks $600
    2. 13-week $1600
    3. 1-year $6000

Please reach out to the JPC with any questions.