The Joint Policy Committee, LLC, the JPC, represents advertisers and advertising agencies who have authorized us to collectively bargain on their behalf with SAG-AFTRA and the American Federation of Musicians, on the collective bargaining agreements that govern the use of performers and musicians in commercials (collectively, the “CBAs”).
what we do
In addition to negotiating the CBAs every 3 years, the JPC educates the industry on all issues relating to the CBAs through nationwide town halls, individual seminars for advertisers and agencies, and presentations to industry committees. We serve as the industry’s unified voice in dialogue with the unions regarding CBA interpretations, questions, claims, and grievances.
Our team
Stacy Marcus
Chief Negotiator
KIM STEVENS
DIRECTOR OF INDUSTRY RELATIONS
BETH HAYNES
SENIOR LABOR ADVISOR
DAVID WEISSMAN
LABOR COUNSEL
MICHAEL ISSELIN
LEGAL COUNSEL
history and evolution
The JPC was established in 1962 by the ANA and the 4A’s to represent the industry in negotiations with unions representing performers and musicians who perform in commercials. Since that time, it has worked tirelessly to ensure that both advertisers’ and agencies’ voices are heard and that their concerns are clearly understood an communicated to the unions. We believe in being transparent with both the unions and the industry regarding concerns, interpretations, and disputes.
The SAG-AFTRA CBAs represent nearly $1 billion in annual spending by advertisers on performers in commercials. Since 2006, the JPC has worked with SAG-AFTRA to achieve the following solutions to industry needs:
- Free bargaining for unlimited edits for Made For Internet/New Media spots.
- Waivers to allow the hiring of non-union performers for testimonials, live events, man-on-the-street, and hidden camera. spots.
- Social media waiver to allow the hiring of union performers at reduced rates for spots displayed on social media.
- Low budget digital waiver for production budgets that are $100,000 or less.
