Recognizing the difficulties in producing current commercials without third-party stock footage (e.g., Getty) and the need to minimize the risk of current and future claims for signatory advertisers and agencies, the JPC and SAG-AFTRA have agreed to the attached waiver regarding the use of third-party stock footage. The intent of the waiver is to temporarily suspend the bargaining parties’ disagreement regarding third-party licensed stock footage and the “made for any advertising purpose” issue. As many in the industry are aware, there have been numerous claims regarding this issue, and the JPC seeks to minimize risk while ensuring production methods continue to be available.
If you have questions, please feel free to reach out to Stacy Marcus, JPC’s Chief Negotiator, at (212) 549-0446 or smarcus@jointpolicycommittee.org, or Kim Stevens, JPC’s Director of Industry Relations, at (617) 233-7672 or kstevens@jointpolicycommittee.org.
