Addendum to the 2022 Audio Commercials Contract for the Use of a Digital Voice Replica through Narrativ’s platform
SAG-AFTRA agreed to an addendum with the company, Narrativ. This addendum will permit the use of a performer’s digital voice replica through their platform. At this time, it is only available for audio commercials. Narrativ is an online digital platform that connects advertisers and ad agencies with talent to create digital audio commercials. Talent registers with Narrativ and provides them with a short voice recording that Narrativ then uses to create a digital voice replica of the performer. It is this digital voice replica that is then used to voice digital audio commercials. This addendum expires on March 31, 2025.
Click here for the addendum and reach out to Kim Stevens or Beth Haynes with any questions.